The successful candidate has the foundational knowledge and skills necessary to implement and manage digital marketing strategies, including establishing a digital presence, the fundamentals of advertising, managing different types of digital advertisements, and reporting to measure and improve marketing outcomes. This test will be an entry point into the Meta certification program, with additional opportunity to pursue further professional certifications from Meta. This is a certification for entry-level marketing professionals, advertising and marketing students, interns, etc. The exam targets secondary and immediate post-secondary students, including early-career professionals. The successful candidate is qualified to create and manage digital marketing campaigns across the Meta platforms, with at least 150 hours of instruction and hands-on experience.